General

Our formulations are carefully created using ingredients known to be soothing and gentle to sensitive skin conditions. Every sensitivity is different and while it’s impossible to guarantee against sensitivities, we’ve had many customers coming back with positive feedback in regards to their skin conditions after using Aleph.

The entire Aleph makeup range is vegan and cruelty-free, as is the packaging and our brushes. We use vegetable ink and vegan glue in our packaging. Our brushes are vegan and have been made to the highest quality and designed to last a very long time. So while our brushes comprise synthetic fibres that are not able to be recycled in the current system, your Aleph brushes are designed to outlast animal hair brushes removing the need to continually replace your brushes.

No. Aleph does not test on animals at any stage of the makeup formulation & manufacture process.

We’re proud to partner with the PACT Collective to make recycling your empty Aleph packaging easier than ever. Find your nearest drop-off by heading to the PACT Collective website. Before sending or dropping off your empties, please rinse and clean them thoroughly — packaging with leftover product can’t be properly recycled and may be incinerated instead.

When we send Aleph makeup products to you, they are carefully wrapped in home compostable bags. The courier label is commercially compostable.

All Aleph products are formulated and manufactured in New Zealand. Aleph Vegan Brushes are manufactured in Italy.

Conscious Beauty is being mindful of the products you are consuming as part of your beauty routine. This means being aware of the ingredients they contain, the process in which they were formulated, the supply chain, how they were manufactured, how they are packaged and the impact they have on your body and wellbeing, animals and the planet.

Enlightened Beauty is how we describe the ethos of Aleph. We define this as seeking knowledge, seeking to understand, making smart decisions around beauty purchases, which incorporates into a conscious lifestyle.

A conscious business considers all its stakeholders in every decision it makes. This includes suppliers, partners, employees, manufacturers, shipping and consumers. At Aleph, we adhere to conscious business best practises and seek to “do no harm” as well as contribute positively to the creation of a more empowered, happy and healthy world.

The word Aleph represents divine oneness, every thing, and the nothing in between, altogether. It’s a beautiful word that encapsulates the essence of what we are about. In creating a range of products that function beautifully and do no harm to people, planet, or animals, we strive to take consideration of the whole.

Aleph products are designed to warm to the skin. This allows for optimal wear and to last well without creating a sticky texture or sliding. This means that in cooler weather, the product requires more warmth from the skin prior to application. Using a clean finger to rub over the surface of the pot a few times will help this or for more intensity, scrape out a small amount onto the back of the hand, warm and apply from there.