I have used Aleph's serum/primer for several years and I love how it feels on my skin and makes my foundation (Perbelle) glide on smoothly and stay longer.

This primer is amazing for me. Goes on silky and smooth. It never feels heavy or thick. A little goes a long way. It's a keeper.

I occasionally have rosacea breakouts. This brand has been wonderful for my skin. The makeup is top notch in my book.

Thank you.

M.

Great serum that absorbs quickly and keeps my skin feeling smooth all day!

This is a great serum to combine with the foundation cream or just to use alone. I use it to add moisture later in the day when I need a boost.

It's a novel concept, well executed. Clean make up that you can "DIY". Aleph's owner's videos are informative and compelling, and are what introduced me to this line via Instagram. I love that one does't need any other make up at all and can customize, mix and match and come up with all kinds of looks, including a wide variety of clean no-makeup makeup looks. And best of all is that the formulations are healthy and preventative, especially as I'm in my mid 60s.