You should be able to experience beauty without it costing the earth.

At Aleph, we do more with less.

Explore our Circular Initiative
PROUDLY ASSOCIATED WITH

As a B Corp certified business, we’re counted among
businesses that are leading a global movement for an
inclusive, equitable, and regenerative economy.

Aleph is an active member of the largest and longest standing organisation dedicated to sustainable business in New Zealand.

Not only are we mindful of minimising plastic packaging, we have a fervent belief that no beauty product should contain plastic of any kind.

This includes microbeads, plasticised polymers, liquid plastics and silicone polymers.

We are proud to be certified by “Zero Plastic Inside” in eliminating micro plastics from our formulations.

Re Aleph
Our Circular Initiative

The amount of packaging produced by the beauty industry is overwhelming – as is the amount of waste. Over a billion units of packaging are produced each year, of which most are destined for landfill.

We challenge this take-make-dispose model by designing out waste in our products, our packaging, our formulas and our business model.

These are our ‘waste not’ principles

Multi-functional products

Designed to be used in a spectrum of ways, reducing the need for dozens of different products. We’ve simplified the number of products you need, without limiting the possibilities in your makeup routine.

No water, no filler

Highly concentrated, high-performing formulas. Water is often used to increase volume which can dilute the product and ultimately cause water to be trapped in containers destined for landfill. Whenever feasible, our products contain no water; they’re densely packed with nourishing ingredients, for maximum effect and minimal waste.

Functional Design

Functional design makes our products and packaging easier to use, clean and recycle. We’ve designed our products and packaging so that you can use the whole thing and leave nothing to waste. A bonus is the compact size making Aleph perfect for on-the-go .

Sustainable and Durable

Sustainable and durable materials that can be reused, recycled or composted. We partner with ethical, sustainable suppliers to source only the most essential packaging components to deliver our products to you safely with a focus on designing out plastic and waste.

Reusable

Reusable glass can be refilled, reducing single-use packaging and new materials entering the loop. We’ve created a circular initiative to do just this! Help us in closing the loop by sending back your empties today.

Sustainable Packaging

Join the journey in closing the loop

Save packaging from becoming single-use. You play a role in creating sustainable change – get started with us.

How do I recycle my empty Aleph packaging?

Aleph is proud to be part of Pact Collective, a nonprofit uniting the beauty industry to tackle the challenge of packaging waste.

What is Pact?

Pact is a nonprofit that unites the beauty industry to reduce packaging waste and design smarter, more sustainable solutions. Pumps, droppers, and tubes—common beauty packaging—are often too small or intricate for standard curbside recycling. Pact offers a more sustainable solution by stepping in to properly recycle and process these challenging materials.

How can I participate in Pact’s beauty collection program?

Drop your beauty empties in our in-store Pact bin (https://www.pactcollective.org/locations) or through Pact’s mail-back program (https://pact-collective.myshopify.com/products/mailback-collection-program). More details below.

How does Pact recycle my empties?

After collection, your empties may be: -Mechanically recycled into another product (e.g., packaging, carpet, pallets) -Downcycled (e.g. into asphalt) -Molecularly recycled (can then be used to build something else) -Converted to energy

Why can’t I recycle the packaging from home?

A lot of packaging can and should be recycled at home. Cardboard, metal, most glass, and plastic larger than a fist (if they’re labeled, numbers #1, 2, and 5). Unfortunately, municipal recycling facilities can’t recycle small packaging like compacts, lipsticks, travel-size, squeezable tubes and other components common in the beauty and wellness industries. Pact works directly with independent recycling facilities that sort by hand and process hard-to-recycle packaging so it can be diverted from landfills.

How can we help you?

If you have a question, it might have already been answered on our FAQ page.

If your answer is not there, please send us a message below and we'll get back to you as soon as possible.