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9g / .317 oz
Lash serum-infused, high-performance clean mascara. Define, lift and lengthen instantly while nourishing lashes for lasting strength and visible length over time. Powered by bioactives, peptides and plant waxes in a flake-free, 100% microplastic-free formula. Ophthalmologist tested and safe for daily wear.
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Infused with lash-loving peptides like Biotinoyl Tripeptide-1 and Myristoyl Pentapeptide-17, this mascara actively works to strengthen lash follicles, reduce hair fall, and encourage longer, fuller lashes over time.
100% microplastic- and silicone-free, toxic carbon-free, prostaglandin-free, and packaged sustainably, this mascara ticks all the boxes for clean, kind, and effective beauty.
Think of it as a serum and mascara in one. You get the immediate lift, colour, and definition you want, plus long-term lash health from a botanical-rich base.
UPGRADED LASH SERUM
A lengthening, volumising, and defining mascara that lifts and enhances lashes for a beautifully wide-eyed look.
Infused with lash serum peptides, Trifolium Pratense & Vigna Radiata Sprout Extract and botanical waxes to nourish and strengthen your lashes with every application.
Re-engineered glass vial, wiper, & wand
Smoother product flow, minimal excess. More sustainable.
With an all-new castor-oil-based brush for soft-touch precision.
100% MICROPLASTIC FREE
Microplastics are a common ingredient in many everyday beauty products like mascaras - they’re used to provide ‘slip’ and a film to coat the lashes to make the pigment stay.
Unfortunately they have dire consequences for human health and ultimately end up polluting our ecosystem.
We are thrilled to introduce New Zealand's first natural, sustainable and 100% microplastic-free mascara.
ADD MASCARA FAN BRUSH
Makeup artists use specialised tools to allow for ultimate control over their desired application.
If you want ultimate versatility, Fan Brush gives you the choice to wear it your way. From the finest, most natural application, right through to maximum intensity.
It is a beautiful mascara but after a few hours makes me look like I have dark circles. It makes my lashes look thick. I even tried using very little but the same thing happens. It is good for about 2-3 hours. So I can’t use it for an all day mascara. I hate that raccoon eye look. Maybe I am doing something wrong.
Im 69. I have used many highend mascaras over the years and this is the best mascara that I have ever used. Thank you
The perfect mascara, glides on like silk, lengthens lashes & looks amazing!!!
Like the review below, I had been using a mainstream brand (Estée Lauder) for a long time. I am in the process of transitioning my make up to cruelty free products that are mindful of their impact on the planet. What attracted me to aleph was the fact that it's super local - New Zealand created, made and owned - and it's clear the brand is trying really hard to minimise their environmental footprint. I was particularly impressed that Aleph offers a packaging take-back scheme, which supports my zero waste aspirations.
This mascara is so lush, it stays on all day, with no flaking. I have not compromised on quality at all with this transition, if anything the quality has improved, and I feel so much better about my purchase.
I can't wait to try their skin products in good time.
Thank you aleph for putting NZ beauty products on the stage. Keep up the great work!
It is so good to use a product that is good for your skin
Use our Shade Matcher to quickly find the most complimentary shades for your unique complexion, or connect with one of our makeup artists for a personal colour consult.
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